Nature of Business
Patum Rice Mill and Granary Public Company Limited operates the business as a manufacturer and distributor of milled rice in Thailand and for export. The Company is the first manufacturer and distribution of pre-packed rice under the brand of "Mah Boonkrong" and it was the first brand to succeed in sales and earn consumer trust in the quality of the product. The Company has been listed on the Stock Exchange of Thailand on September 13, 1993 and registering for transformation to a public company on December 30, 1993.
The Company business can be divided in to 3 groups as follows:
- Group 1: Improving the quality and packaging of milled rice
Patum Rice Mill and Granary Public Company Limited ("PRG") (MBK PCL. holds 74.52% of its paid-up capital.)
Main Products consists of pre-packed rice in the package size of 2, 5, 15, 48, 49 and 50 Kilograms under the trademarks of "Mah Boonkrong Rice", "Mah Boonkrong Plus" and "Jasmine Gold Rice". In addition, in 2015, the Company distribute by-product from rice bran and germ oil as follows:
- Jasmine rice is the rice that has won plates of award for the production of quality packaged rice for 8 consecutive years and it is the first Company in Thailand that has been awarded the standard certificate (with a picture of hands together in a praying position inside a square), and the excellent standard certificate (with a picture of hands together in a praying position with a star), granted by the Department of Internal Trade, the Ministry of Commerce. This can assure that every bag of Mah Boonkrong Jasmine Rice always holds the constant standards. Jasmine rice can be divided into several types as follows:
- Jasmine Rice 100% (a red foil bag), consisting of new 100% jasmine rice from an early season. This comes in the package size of 5 kilograms.
- Jasmine Rice 100% (a red bag), consisting of 100% jasmine rice. This comes in the package size of 200 grams, 2, 5, and 15 kilograms.
- Jasmine Rice 100% (a green bag), consisting of old 100% jasmine rice. It comes in the package size of 1, 5, 15, 45, 49 and 50 kilograms.
- Jasmine Rice 5%, consisting of 95% whole grain jasmine rice and 5% broken jasmine rice. It comes in the package size of 5 kilograms.
- Jasmine Rice 10%, consisting of 90% whole grain jasmine rice and 10% broken jasmine rice. It comes in the package size of 5, 15, 48, 49 and 50 kilograms.
- Jasmine Rice 100% — Jasmine Gold— is extra quality jasmine rice packed in a vacuum bag with the package size of 2 kilograms.
- Homnoppakhun Brown Rice is 100% brown jasmine rice that is packed in a vacuum bag with the package size of 2 kilograms.
- Homtip Rice is a mixture of 70% of 100% jasmine rice and 30% of 100% white rice. Package size of Homtip Rice (a yellow bag) is 5 kilograms, Homtip Rice (a pink bag) is 5 kilograms, and Homtip Rice (an orange sack) is 15, 48, and 50 kilograms.
- Hompatum Rice 100% is the aromatic rice that is developed from Jasmine rice's species. The package size of Hompatum rice (an orange bag) is 5 kilograms and Hompatum rice (a green bag) is 5 kilograms.
- White Rice 100% (a blue bag), with the package size of 5 kilograms and Ruangkaew rice (a dark blue bag), with the package size of 1 and 5 kilograms.
- White Rice (Saohai) 100%, consisting of 100% white rice (a blue sack) with the package size of 15, 48, 49 and 50 kilograms.
- White Rice 15% (a brown bag), with the package size of 5 kilograms and Ruangtip rice (a purple bag) with the package size is 5 kilograms.
- Mah Boonkrong Plus is Thai jasmine rice with nutritive value from vegetables and grains and no additives. 6 types of Mahboonkrong Plus are as follows:
- Grains Rice, consisting of sunflower seeds, black sesame and pumpkin. The package size is 450 grams.
- Garlic Rice with Chinese mushrooms, consisting of garlic, Chinese mushrooms and carrots. The package size of 450 grams.
- Five Color Rice, consisting of corn, carrots, taros and green peas. The package size is 450 grams.
- GABA Rice (Germinated brown rice), Nutra Gaba rice is 100% brown jasmine rice which goes through natural process to add more nutritive value which are fiber, vitamins, magnesium and antioxidants such as GABA that gives nutrition 30 times more than normal brown rice, which is healthy to the body and help prevent disease such as cancer, diabetes, Alzheimer, decrease stress and feel relaxed. The package size is 1 kilogram.
- Riceberry is a new species of jasmine rice, the cross-bred species of black rice and jasmine rice. It contains protein 2 times more than jasmine rice and high antioxidants— anthocyanin, beta-carotene, gamma oryzanol, vitamin E, tannin, zinc, and folate— but a low level of sugar. The package size is 1 kilogram.
- 4 Hearty Rice is suitable for anyone who likes healthy food for a good health or begins to eat brown rice. It consists of 100% jasmine rice which is a specially selected grade, 100% brown jasmine rice, 100% riceberry, and red brown jasmine rice. It is an excellent cross-bred species which provide utmost nutritious benefits under a special formula of Mah Boonkrong rice. Therefore, already cooked rice has its constant quality and looks delicious. The package size is 1 kilogram.
- Nutra Oris 10 Rice Bran Oil is produced from fresh organic rice bran which is cold-pressed immediately within 24 hours after being milled. Specific oil extractors are used, the oil is pure, fragrant, fresh, long kept, not rancid, and containing all nutrients. It ensures that the rice bran oil is fee of chemical contamination and its organic agriculture standards are certified by the International Federation of Organic Agriculture Movements (IFOAM).
- Pure Rice Bran Oil is produced from fresh rice bran and rice germ by a cold press method. The rice bran oil's quality is the best. Also, the oil press factory is clean in accordance with the standards.
The by-products Broken milled-rice, white rice bran, and rice rejection is broken rice resulting from an improvement process of rice quality. It is used to mix with other rice species for a formula for inferior grades as required. Moreover, broken milled-rice which is small is sold to animal feed manufacturers in order to produce animal food.
PRG Granary Company Limited ("PRG-G") (PRG holds 99.99% of its paid-up capital)
PRG-G's warehouse business offers property renting services for PRG itself and other companies. In regard to property renting, every kind of properties near PRG such as land, warehouse and PRG-G pier are provided under 1 year contract, charged according to the amount of maintenance and area space.
Ratchasima Rice Company Limited ("RR") (PRG-G holds 99.99% of its paid-up capital.) RR was established on 2nd June 1997, approved and promoted by Board of Investment (BOI) to hand over the best quality selection of rice from PRG. The Company is the manufacturer and distributor of milled rice that is packed in 2-kilogram and 5-kilogram bags for the local market under "Mah Boonkrong" trademark.
Approved on 24th February 2006, RR abolished investment promotion and allowed other rice packing company to rent the factory for 1 year. Nowadays, PRG is the major producer to improve the quality of jasmine rice— by selecting and improving the quality of rice so that the rice is bag-packaged for PRG and other domestic and international buyers. Moreover, RP has also run business about buying rice for PRG and ordinary people.
INNO FOOD Thailand Company Limited ("INF") (RR holds 99.99% of its paid-up capital.)
INF manufactures rice for the health. At present, the Company manufactures germinated brown jasmine rice to strengthen health called Nutra GABA Rice, rice bran oil and organic rice germ in capsules, under "Mahboonkrong Plus" and jasmine rice bran oil which is not organic, under "INNO FOOD". There are other types of rice for health such as Riceberry or 4 Hearty Rice trademarks. INF has also run business by buying rice for PRG and ordinary people.
- Group 2: Manufacturing and distribution of plastic bag
Simapac Company Limited ("SMP") (PRG-G holds 49.99% of its paid-up capital.)
SMP was approved and promoted by Board of Investment (BOI) and on 27th August 1997. There was a resolution approving domestic promotion type 6.12 manufacturing plastic product or coated with plastic and on 22nd November 2006, SMP was approved by Board of Investment to promote investment in manufacturing prints from plastic film business type 6.14 Prints Manufacturing business. The Company is the manufacturer and the distributor of milled rice bags for PRG.
SMP has worked on packaging business development by investing on purchasing a 8-color Gravure printing machine, a bag making machine and a grinder and a cutter machine to support in manufacturing varieties of packaging for the market which consumers demand.
- Group 3: Restaurant and food center
MBK Food and Entertainment Company Limited ("MBK-FE") (PRG holds 75.00% of its paid-up capital.)
MBK-FE operates food court business by opening The Fifth Food Avenue, a food court on the 5th floor of MBK Center. A dinning place with 500 seats and 22 food kiosks, where various types of international cuisine are offered. The food court is grand, clean, hygienic with excellent service. Moreover, MBK-FE also acts as the food court area management of MBK Food Island, located on the 6th floor.
MBK Food Island Company Limited ("MBK-FI") (PRG holds 99.98% of its paid-up capital.)
MBK-FI operates food court business by making a long term rent of the 6th floor spaces of MBK to operate a food court under the name MBK Food Island. A dinning place with 1,000 seats and 52 food stores, where various types of food are offered. Both Thais and foreigner are the customers. With the reputation for having good taste, delicious and reasonable prices making this food center to be packed with people throughout the day. This is one of the must visit place in MBK Center.
MBK Food System Company Limited (MBK-FS") (PRG holds 55% of its paid-up capital.)
MBK-FS is the joint venture with Fujio Food System Company Limited from Japan, which operates 2 brands of the Japanese restaurant: "Fujio Shokudo" which distributes local and family-styled Japanese food and focuses on food's freshness; and "Tsurumaru Udon Honpo" which distributes types of food like Udon that are freshly made in the restaurant.
At present, Fujio Shokudo is opened for service on the 6th floor of MBK Center and Tsurumaru Udon Honpo has 3 branches, which are:
- MBK Center, 6th floor (next to Fujio Shokudo)
- HaHa Shopping Center, Srinakarin
- Plus Mall, Amata Nakorn
MBK Restaurant Group Company Limited ("MBK-RG") (MBK-FE holds 99.99% of its paid-up capital.)
MBK-RG operates the suki-yaki, traditional Teo-chew style restaurant. It was opened on 19th October 2014 at the Nine Center, on Rama 9 Road. It has had considerable success because Suki Number One has been recognized by customers for a long time, together with original taste which is delicious and impressive immediately when customers taste the food. The sales volume is very good and a lot of customers come back again to the restaurant. At present, the restaurant expanded 2 more branches in 2015 on the 6th floor of MBK Center and Glas Haus Ratchada. Moreover, MBK-RG plans to expand more branches in the future.